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| 1995 |
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- Company incorporated and first store opened in Chennai
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| 1998 |
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- Relocation & expansion of the Adyar store
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| 1999 |
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- Opening of a satellite store in Hotel Radisson
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| 2002 |
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- Opening of stores in Varanasi, Hyderabad & Trichy
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| 2003 |
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- Opening of a store in Coimbatore
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| 2004 |
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- Opening of a second store in Chennai, on the ECR
- Launch of Odyssey – ICICI Bank Co-Branded Credit Card
- Opening of a store in Salem
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| 2005 |
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- Change of brand identity & introduction of new design concept for the store
- Opening of a third store in Chennai, in Anna Nagar
- Company acquired by Deccan Chronicle Holdings Limited
- Relocation & expansion of the Adyar store
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| 2006 |
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- Opening of first store in Nagpur
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| 2007 |
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- Opening of first store in Bangalore (Jaya Nagar)
- Relocation of the store in Varanasi to IP3 Mall
- Opening of first store in New Delhi & NCR (Noida)
- Opening of first store in Mumbai (Vashi)
- Opening of first store in a Café Coffee Day (Koramangala, Bangalore)
- Opening of the second store in Hyderabad (Prasads IMAX)
- Opening of the second store in Bangalore (RT Nagar)
- Opening of the third store in Hyderabad (Vikrampuri)
- Opening of third store in Bangalore (RMZ Infinity)
- Opening of first store in Pune (FC Road)
- Opening of fourth store in Bangalore (Bannerghatta Road)
- Opening of sixth store in Chennai (Presidency Club)
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| 2008 |
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- Opening of first store in Kozhikode (Focus Mall)
- Opening of fourth store in Hyderabad (Rajiv Gandhi International Airport)
- Opening of seventh Odyssey store in Chennai (Wipro Campus, Sholinganallur)
- Opening of eighth Odyssey store in Chennai (St. Mary’s Road)
- Opening of 4 more outlets, taking the store count to 9 in Bangalore (Bengaluru International Airport)
- Opening of first store in Kolkata (Prince Anwar Shah Road)
- Opening of second store in Pune (Wipro Campus, Hinjewadi)
- Opening of third store in Pune (Kakade mall)
- Opening of first store in a HPCL retail outlet (Teynampet, Chennai)
- Opening of second store in a HPCL retail outlet (Nerul, Navi Mumbai)
- Opening of second store in NCR (Shipra Mall, Ghaziabad)
- Opening of the largest leisure store in Hyderabad (Jubilee Hills)
- Opening of sixth store in Hyderabad (HPCL, Marredpally)
- Opening of ninth store in Bangalore (100ft Road, Indira Nagar)
- Opening of the ninth store in Chennai (Olympia Tech Park)
- Created history in the segment by opening three stores on 15th December 2008
- Relocation & expansion of Trichy store (Thillai Nagar)
- Opening of stores inside HPCL retail outlet at Juhu, Mumbai and Old Madras Road, Bangalore
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| 2009 |
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- Opening of second store in Mumbai (Kstar mall ,chembur)
- Opening of third stoe in Mumbai (Runwal mall)
- Opening of first store in New Delhi International Airport
- Opening of second eyewear stores in India(Nirmal lifestyle,Mumbai)
- Opening of two Stores in DMRC (Vishwa Vidyalaya Chandini Chowk)
- Opening of third store in DMRC (Kashmere Gate)
- Opening of tenth store in Chennai ( infosys)
- Opening of forth store in DMRC (Pitampura)
- Opening of fifth stores in DMRC (Netaji Subash place)
- Opening of sixth stores in DMRC (New Delhi)
- Opening of seventh Stores in DMRC (central Secretariat)
- Opening of second stores in New Delhi Intl Airport
- Opening of Third stores in New Delhi Intl Airport
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